Chapters 6 and 7 had the same repetitive talk about the genuine “voice”. Although the Cluetrain, as a whole, was profound in its theories on the pervasiveness of the internet, genuine voice, and how to run a successful business, the redundancy of it made it a tedious read. I agree with my classmate (whoever you are, I forgot the blog user name) who said that Cluetrain can be summed up in one chapter but instead the authors decided to keep it as a constant rant through unnecessary multiple chapters. Below is a comprised list that I can take away from reading the Cluetrain, what I learned:
- The internet’s pervasiveness has changed communication forever
- There is no way to shut anyone up anymore
- Corporations are now at the mercy of chatting employees and consumers
- Producers/Head-haunchos become further removed from the market, and thus further removed from their employees and consumers
- Employees know more about the product than their bosses (the ones who act like they know it all) do
- The foundation for markets are “conversations”
- The internet provides “choices”
- The internet provides “freedom”
- The internet provides “power”
- Businesses must learn to listen to become successful
If I’ve missed any key items, please feel free to add on to the list. =)
