Where the Clue(train) stops


I love the Manefesto, but I don’t think that it goes far enough in explaning how convergence technologies will change the ways business is done in the next few years.

2.JPGWhile it is true that markets are inherantly conversations, the underlying assumption of Cluetrain is that business will still be predominantly “for profit”. I simply do not believe that this is the case. As the markets move from production and manufactering to service and programming (in essence both the same thing, creating greater and more efficient UI) , Open Source will dominate all industry.

After all, how is one to compete with an army of programers willing to do the job for free, 24-hours-a-day and across the globe.


Quite literally, the sun will never set on the Open Source revolution.

So how should we look at the future if Cluetrain stops too abruptly?

As one where markets are strengthened and increased in both supply and demand by the conversation that occurs, and one where the bulk of all content/news/products are created by and for the consumer. There will be few companies able to compete at this level, due to production costs, and therefore few comglamerates left. Needless to say, Cluetrain was correct in its assertion that only those businesses able to communicate will survive. More to point, only those companies with both massive resources AND communication skills will survive.

Was the Manefesto excellent? Yes.

Has and will the world change in ways unforeseen in 98′ when it was written – absolutely. We are reaching an Omega Point, of sorts, and I daresay by its nature the calculation of how markets will evolve is too chaotic and grand to understand completely…

yes, it was a good read.

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2 Responses to “Where the Clue(train) stops”

  1. Zalecenia Says:

    a kind of traditional dance at funerals or “nine nights” the biblical final battle between the forces of good look there! (5)

  2. Steve Sloan Says:

    Okay, you got me to go to Wikipedia to look up “Omega Point.” I still am not sure in what context you are using this term:


    I like your point, “by its nature the calculation of how markets will evolve is too chaotic and grand to understand completely.” There are many forces at play here and open source is a big one. So is the ability of corporations to use their economic clout to enact laws to protect their markets and their mediums. Even the “good guys’ are not beyond doing this, look at the net neutrality debate.

    Some of the companies that make the tools that enable Cluetrain & Web 2.0 seem themselves to be very command and control centric and conversely (Apple and Google) some other companies that have reputations for their command and control business models have seemed to adopt the principles of Cluetrain very readily (Microsoft and GM.) What is that about?

    In my opinion you can never forget it is the ultimate role of CEO’s to maximize profits for their shareholders and only when it is to an economice advantage for them to adopt the principles of cluetrain will they do so. So, it is to be expected that the first companies to do so will be those whose business models are threatened. This is the nature of disruption.

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