The Cluetrain Manifesto


The Cluetrain Manifesto is an interesting book that deals with the effects of business practices have when using the World Wide Web. I found this book as a great tool for those who want to use the Web to free their creativity from any form of pre-established business form. This book brings new concepts and ideas like how some executives ignore the effect of new technologies and how some companies’ security drowns in the HTML world. The writing of the book is somehow casual and playful, but very effective and unsteady. Among the main points in the book, hierarchal organization stands out. Certainly, email has, somehow, gotten rid of meetings and despotic management, but; at the same time, solutions to practical problems to human related issues have not changed. The Manifesto is like a version of an upside down world and how new technology can help anyone a success without showing up.


One Response to “The Cluetrain Manifesto”

  1. ssloansjca Says:

    How do the principles of Cluetrain relate to what you call “hierarchal organization,” “meetings and despotic management?” What about the conversation?

    We saw in our own class how the Internet enabled students and staff to circumvent the command and control structure of the university and start a global conversation on the subject of Skype. The university using the traditional tools of command and control was simply unable to respond to the story, much less do damage control. Do you think this is an example of the power of Cluetrain?

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