Cluetrain Manifesto: In need of a voice?


In Chapter 2 of Cluetrain Manifesto, the author states, “Having a voice doesn’t mean being able to sing in the shower. It means presenting oneself to others.” The chapter emphasized a lot of its content on the importance of having a voice, and how the Web gives us the opportunity to have one.The thesis that I agree with is #14 which states, “Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

I agree with this thesis because I feel that companies speak in a voice that was given to them, not the one they developed on their own. Having a voice and using it to captivate an audience is what makes the voice so powerful. The Web is a place for expression and creativity, and I feel that companies should take advantage of that and use their own thoughts to speak to their online audiences.


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