Say What?


Like someone mentioned in an earlier posted blog, the Cluetrain Manifesto is DENSE reading.  I too had to print the chapters out just to try to get to the nitty-gritty of it.  Believe me when I say the first chapters were no “festo” to read.  =P  Get it?  “Manifesto”–> “festo”?  Ok, moving on. 

 From the 95 theses, the one that jumped out at me the most was #15:

In just a few more years, the current homogenized “voice” of business–the sound of mission statements and brochures–will seem as contrived and artificial as the language of the 18th century French court.

 I think this statement is peculiar because the “voice” of business now is already contrived and artificial.  We don’t have to wait a few more years.  It is already FAKE.  No business is really putting the customer first, as they always claim to.  No business really cares about putting their employees first either, contrary to what is written in their mission statements.  The “your-call-is-important-to-us” busy signal is a prime example of this.  What matters to them is money, not people. 


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