Say What?

by

Like someone mentioned in an earlier posted blog, the Cluetrain Manifesto is DENSE reading.  I too had to print the chapters out just to try to get to the nitty-gritty of it.  Believe me when I say the first chapters were no “festo” to read.  =P  Get it?  “Manifesto”–> “festo”?  Ok, moving on. 

 From the 95 theses, the one that jumped out at me the most was #15:

In just a few more years, the current homogenized “voice” of business–the sound of mission statements and brochures–will seem as contrived and artificial as the language of the 18th century French court.

 I think this statement is peculiar because the “voice” of business now is already contrived and artificial.  We don’t have to wait a few more years.  It is already FAKE.  No business is really putting the customer first, as they always claim to.  No business really cares about putting their employees first either, contrary to what is written in their mission statements.  The “your-call-is-important-to-us” busy signal is a prime example of this.  What matters to them is money, not people. 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: