Online Reporters

by

        The internet has substantially changed the notion of the masses. In 1995 there were only 50 web pages on the internet. By 1993 the internet grew by 341,000 percent. Chapter two of the Cluetrain Manifesto points out that, “The spiritual lure of the web is the return of human voice.” The internet has enabled users to have a voice by allowing people to be their own publisher, which leads into my favorite of the 95 thesis’s, # 83. 

We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal. Thanks to the internet, people are finding new and effective ways of communicating their message to others. They might not have the same amount of credibility as a Wall Street reporter, but should still be taken seriously as active members of the market. Not only do companies have to worry about a few Wall Street reporters, they have to listen to an entire community of reporters holding conversations over the internet, speaking in a “human voice.”  

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