For the most part, I agree…

by

Chapters 3-5 of the Cluetrain Manifesto had some interesting and very truthful points concerning the relationship between business corporations and “the voice.”  Thousands of years ago markets were generated by seller to buyer conversations.  Markets were “conversations between people who sought out others who shared the same interests…buyers had as much to say as sellers.”  What the authors of the Cluetrain call the “human voice” was alive and kicking.  Now-a-days, instead of talking to a real person, most consumers are redirected to machines and dial tones.  There is a real lack of a human connection and a sense of community–which inevitably leads to a lack of trust.  Instead of welcoming a tool that has the potential to alleviate consumer trust issues, boost their revenues, and ultimately will make their work days easier, corporations seem to be shunning all the resources that the internet provides. 

Because “conversations are moving faster, touching more people, and bridging greater distances than we’re used to” it would be smart for corporations to utilize all the available resources provided by the internet to keep up with this change of pace.  Things like chatting, newsgroups, and the like, should be taken advantaged of by now.

One point that I didn’t agree with throughout the 77 pages I read was Doc Searls and David Weinberger’s claim that marketing has failed.  That statement to me is exaggerated.  Obviously marketing hasn’t failed.  It’s still alive and kicking.  And anyone can see this just by seeing our pervasive consumption of goods, entertainment, etc.

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