I agree with fellow classmates when they say that the entirety of the Cluetrain Manifesto could have been summed up in one single chapter. I’m going to go a bit further and say that it could have been done in one single paragraph:

“A powerful global conversation has begun. Through the Internet people are discovering and inventing ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies.”

There. That should do it.

In response to Sarah’s comment (it should be the one below me) about all of the questions the author was posing without answering, I think the point was that the answers should unfold for themselves in the future. I attempting to answer questions on their own, people are learning from their “spontaneous mistakes”, and the web is being reinvented.  If we ask for the answers then we lose track of the meaning of the question.

“This is an existential moment. It’s characterized by uncertainty, the dissolving of the normal ways of settling uncertainties. In times like this, we all have an impulse to find something stable and cling to it, but then we’d miss the moment entirely.”

I noticed a strinking similarity in the ways which the author described the internet in chapter 6, and life in chapter 7, as being anti-formulaic, anti-institutuional, it can’t be shrink-wrapped, caged, dissected, analyzed, or owned. Life is free. The author in a way is saying that the internet is life, and we are the ones breathing life into it. Large coorporations can’t seem to get this concept because of course, they are not human. They want to institutionalize the internet, but can’t.


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