Naked Conversations, RSS

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Pg. 1-62

Naked Conversations is rooted in the business implications of blogging or not blogging, but much of the wisdom in this first section also has roots with individuals as well.

There is a funny paradox at work: as Scoble and Israel state, company blogs can greatly assist in humanizing and three-dimensionalizing the persona of the company in relation to its customers, but at the same time, personal blogs also help to “commodify” the individual.

This isn’t meant to be an entirely negative or positive statement– only that with (almost) no fetters like a traditional publishing house, people can freely build their own Net images/personas up from their blog sites (the title, the layout, the comments, not to mention the actual posts) to market themselves.

Pg. 63-97

Are Blogs Marketing?  Tony Bloomberg, founder and president of Bloomberg Marketing says that “marketers will also develop short-term blogs that only run the length of a campaign.”  It seems like we’ve already seen this kind of approach before with the hot new marketing trend of virals.  Microsoft and Sony have created “alternate reality” games where information is centralized at semi-fictionalized blogs and players essentially conduct Internet research and dodder around New York City and San Francisco waiting for phone calls from automated voices.  All this to promote video game consoles and software.

If I sound skeptical, it’s because marketing departments have beaten the viral scheme half to death in the past few years.  I agree with Israel and Scoble that blogs as thinly veiled advertising are vaguely offensive.  However, viral blogs that manage to come across as genuine and do not “force the meme” are only the more captivating for this.  They’re a media studies treasure trove.

RSS

I looked into the introduction of the help menu for my RSS reader, which linked me to an article on XML.com by Mark Pilgrim.  He says that RSS “is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it’s not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the “recent changes” page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.

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One Response to “Naked Conversations, RSS”

  1. ssloansjca Says:

    In the future please do not group posts. These should be seperate posts. It is not good form to group posts as it makes it difficult for folks to track back to comments.

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