Blog or die part 2

This book is really captivating. the second part mostly revolves around the impact of blogs for small companies. Chapter five is mostly about these small businesses which used blogs and blogging to be out there.
The most important point maybe is that blogging involve a minimum of interest and companies have to be present bloggingly speaking.
Again the cluetrain manifesto seems to be an inspiration for Scoble and Israel but Naked is more direct and shows more energy, and the style is vivid.