Naked Conversations: pg. 99-146

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Hope this isn’t too late…Here’s my rant about the pages I’ve read.

Scoble and Israel talk about the lack of trust we have in PR consultants.   How the majority of us just see PR people as manipulative and spin masters.  How they’re ranked lower than laywers when it comes down to spokesperson credibility.  And how bloggers are the exact opposite of PR and its objective. 

Which then makes me wonder, can’t bloggers have an agenda too?  Although I agree with Scoble and Israel that PR consultants aren’t the best sources for the whole truth, I also think that we can’t automatically assume that all bloggers and all blogs are truthful or have good intent.  What’s the difference between a PR release and a blog from a Microsoft employee praising the company because he knows he’ll get his a** fired if he does otherwise?  What’s the difference between a PR event launching of a new device and the CEO of a company blogging about the new product they’ve just launched?  It would be just as easy and convenient for the CEO to leave out critical information about the device still being tested for concurrent defects in his blog than it would be for a PR person to leave out in their launching. 

The point is, blogging does have a sense of truthfulness and rawness to it, but we shouldn’t allow ourselves to be shammed.  I mean, now that the blogosphere is so huge and popular, I’m betting that PR consultants are smart enough to use this new tool to their benefit.  I’ll bet you that right at this moment, while I’m typing this, there’s a PR person blogging as well.  Just because its a blog, does not mean its the truth or that it has more credibility than a PR press release.  What’s needed is a critical eye with everything.  We need to think and analyze blogs with the same degree of critical thinking than we do when taking in PR cr*p.   

Ok, going to sleep now.  G-night world!  =)

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One Response to “Naked Conversations: pg. 99-146”

  1. Steve Sloan Says:

    I think you are absolutely right. I have seen bloggers who carefully consider whether what they are going to post is likely to draw ratings and readership and tilt their postings to increase their statistics? I think this is also a form of pandering.

    Good comments!

    ~Steve

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