Naked Conversations, pgs. 99-146


Wow, it’s amazing that public relations spokespeople rank so low in the Trust Barometer survey. Isn’t their job’s backbone to ensure the public that they are credible and trustworthing? (Good thing I’m following my career aspirations in print journalism, online or technical writing.) PR people are thought of as “spin masters.” Ouch.

 Their untrustworthiness stems from their vague, evasive language. They’re the opposite of bloggers who write in simple, clean assertions. PR tactics take sometimes weeks to be processed through a myraid of departments; blogs are directly released from the writer onto the World Wide Web.

Success in Richard Edelman, CEO of Edelman PR is a clear representative of someone in the dark world of PR who has gained dignity from the public through his blogs. He said: “Blogging is not a passing fad. Any brand, business or organization that fails to graps [that] fact may ver well be.” As I continue to read the book, I realize the importance of implementing a blog to answer questions and keep a close, direct relationship with the public. This book has made me understand the business fundamental of blogging, which I would implement in my own business, if I were crazy enough to start one.

“Shut up and listen,” Mike Manuel’s concise advice on blogging for companies. His words may seem abrasive, sharp and stern; however, he means well, and he couldn’t have said it any better. Save the diplomacy for ambiguous politicians. Manuel feels blogs democratize the media, drive corporate transparency and challenge the traditional PR practices.

Journalists, now, receive immediate reactions from the readers through blogs.

Trust can be built through blogospheres, and clouds of opaque confusion are dissolved through blogs.

Change up the tradition: Don’t use the same strategies or announcements; people want fresh copy. That’s so true. I know as a consumer I fatigue quickly of the same, over-used slogans and press releases that shed light on nothing.

BMW doesn’t blog? Or, at least when the book was written? I guess they’re too engrossed in building the ultimate driving machine but not the machine’s blogosphere. That’s disappointing.  That makes me think twice about buying their product; I might stray to Acura.

Spanish speakers, get with the program and blog! The book says Spanish is the second most popular language spoken, and it has only 50,000! Dalle!

The Irish are “quite guarded when it comes to personal and emotional issues”?  Wow, I would have never figured. I love how the book sheds light on international intimacy.

Bad people, don’t blog. You know who you are. Monologuers don’t even try to falsify your “listening skills.” Boring bloggers, you too. Bloggers like CEOs that use the communication avenue to predict big profits for the company and other nonsense will see a lack of attraction from readers.

There’s rarity in disgruntle workers being punished for their angry blogs regarding their bosses or the company.

In all, blogging continues to lure many, including myself. Build a presence through a blog. I want to propose a blog for my internship’s Web site to connect with the community on a intimate level. After Naked Conversations I’m sold on the notion that blogs are good for business.


One Response to “Naked Conversations, pgs. 99-146”

  1. Mike Manuel Says:

    Glad to see you enjoyed this book, it’s hands down, one of the great ones. Others you might want to consider reading include the Cluetrain Manifesto and The Long Tail. Good luck with your studies. /Mike

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