May 8, Tuesday Class

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Discussion: The Long Tail

The Long Tail

Impact of the Long Tail

Anderson on the Long Tail

Important terms for this conversation:

  • Disintermediation: “Cutting out the middleman.”
  • The Long Tail: “Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters.”

Topics of conversation:

  • Amazon and the death of the corner bookstore
  • iTunes and the death of the music store business
  • Craigs List and the death of classified revenue.

Roy's Motel Cafe

Related Commercial Moment
“We have every movie ever made, in every language, any time, night or day,”
“Qwest – Bandwidth – Roy’s Motel Cafe (1999)”.

Places to Go, People to Know:

The Long Tail

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Final Project
There will be more demo tutorials and we will be discussing the Final Project Assignment
Presentation on getting an RSS feed
I will be doing a demo presentation on getting an RSS Feed using FeedBurner.

Lab
Students will get their own FeedBurner Feeds specific to final. This feed needs to be posted to the class blog. The balance of the class will be devoted to accomplishing these tasks.

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Due This Day:

Put a picture of yourself on your server space
This picture needs to be 300 pixels x 300 pixels. If you were unable to get this posted, bring it to class and we will post it in class!

Blog Post about Your Final Project
This isour first media entry on your Blogger Blog. A link to it should also be on your class blog. This also requires a photo to be posted on your blogger blog for the link to your post, no wider than 375 pixels. If you were unable to get this posted, bring it to class and we will post it in class!

Blog Post about Reading Assignment
Up through page 237 (the end) of Naked Conversations by Scoble and Israel.

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