After much work and only a couple hours of sleep, here it is!
If didn’t know better, I would say this project is damn near impossible. I think everything that could go wrong did go wrong with my audiocast. Plus the fact that I get easiliy frustrated. Wish me luck!
I just found out this weekend that I was granted tickets to Late Night with Conan O’Brien in San Francisco. I couldn’t be more excited and if all works out, I will be in the audience Tuesday evening. This may mean that I’ll have to miss my first and only class this semester. I’m hoping to be able to still attend class after the taping as I know that we have a scheduled speaker. I’m also hoping to write a review about the experience. Wish me luck on getting good seats. Can’t wait to blog about the experience.
Just to note: the scheduled guest will be George Lucas, Will Arnett, and Chris Isaak
I don’t know why the chapter on cultures and blogging surprised me so but I had a hard time believing that some cultures were blogging more than others. I now understand that blogging is as deep as the type of personalities that can participate in them. Many business men, regardless of where they do or start their business, take a journey learning how to keep their business going. Some are going to feel that blogs are never necessary, while other feel that they are the heart that drives their business. The example of the BMW company in Germany was an especially good point. I’m thinking that maybe BMW in particular feels that customer in put would throw them off their mission as a company. I had not considered this idea until I had read this chapter. Now that assuption could be wrong, but it’s worth thinking about. To comment quickly on Chapter 9, I will say that I agree that there are definately some people who should not be able to blog. Reading that chapter, it made me think of a scene from that movie “V for Vendetta”, when they showed how the president would make this press announcements that would be shown all over Britain, interrupting television programs or people conducting personal business on the street. Some blogs would simply be composed of possessive-like leaders, making statements to large audiences, but never listening to the feed back. It would be one sided and would defeat the purpose of blogging the first place.
For my pod cast, I have decided to feature some various parts of the bay area in video. This was the first thing to pop into my mind and I’m hoping it will develop even further. I love to travel and their are parts of California that I have not seen yet.
This book is more a breath of fresh air than anything else. Never did I think that someone could write a 232 page book on blogging and all can do. Scoble and Israel bring blogging down to a level where everyone can understand relate to it. Eventually, we all will involved in some sort of business whethere we are the employee, consumer, or CEO. What I feel this book has in common with Cluetrain is how blogging has become essential to running a company successfully for all involved. Scoble’s and Israel’s various examples of corporate employees and presidents who exposed themselves to blogging is inspirational. The more I’m reading of this book, the more I begin to realize why companies like the one I work for struggling to be successful. The root of financial business success is through communication and what better way to do it.
The two last chapters, while smaller reading than the past assigned, was still a job to get through. Reading through the last two chapters, the point the I could relate to the most was the subject of bosses losing their ability to communicate. Or more so, losing their connection to the employees and the out products of their businesses. I think that this happens to be the biggest issue. A good corporation is a corporation who tries to keep the lines of communication open with it’s lower employees. Lower employees see a lot more of product needs than their boss counter parts ever will.
I think this sort of communication separates a good company from a bad company. An example to me would be HP. I have an aunt that works for HP and she feels that the communitcation with employees, regardless of level is what keeps the company successful. CEO’s need to keep the lines of communication open with their employees whether it be in person or the internet. The lower employees are the closest thing to the people they sell their products to .
Sorry this is so late, that’s how long it has taken me to read chapters 3-5. I can appreciate chapter three with it’s break down on the different ways of proactive communicating. I think I use all except chatting. The more he talks about it, the more I value the use of email and message boards. It allows us to learn to be more liberal in our thoughts. I ironically don’t feel protected by the fact that people I converse with on the net can’t see my face or know where I’m from. My ideas and thoughts are still open for scrutiny and that can be hard to swallow.
So far, I can understand where the author is coming from regarding businesses and corporations. The more I readabout his views on everything from marketing and how consummers are being forced the appeal of products to the Intranet, the more I begin to understand.
The Internet is forcing everything it touches to adapt and change. It’s like being in a new climate a hundred degrees higher. I know it’s impossible to imagine now, but there will be a day where things like free news and the loss of paid postage will no longer be a scary change.
I once thought I was extremely web savvy but I’m now humbled by the assigned reading in Clue Train Manifesto. You can tell that the authors not only know what they are talking about, but are passionate about the subject of the internet and the impact it has had on businesses. Though I was observing much of the subject matter about the internet and it’s growing change in use, I was able to relate on one note, businesses and their use of the World Wide Web.
I think my favorite Thesis would have to be #26; about how Public Relations does not relate to the public. I have worked for 2 corporations so far and my view of them in general is not favorable. It’s amazing how a group of people (including CEO’s and business partners) can suddenly become less than human. I think Meg Ryan said it best when she told ‘a corporate tool character’ Tom Hanks in the movie You’ve Got Mail that he had “A cash register for a brain and in place of heart, a bottom line”.
This reading made me wonder if the internet was really separating businesses from the people they served even more, on a personal level, and if this fact will ever impact businesses to the point that they will begin to pay attention to it.